The Creator's Guide to Link-in-Bio Tools: Which One Should You Use?

More Than Just a Link Page

Link-in-bio tools have evolved from simple link aggregators into full creator storefronts and monetization hubs. The right link-in-bio tool can increase your revenue, capture email addresses, sell products, and give you data about who is clicking. But with dozens of options available, choosing the right one can be overwhelming.

The Contenders

Linktree — The OG

Best for: Creators who want a simple, reliable link page without complexity

Linktree pioneered the category and remains the most widely used option with over 40 million users. It does the basics well:

• Clean, customizable link page with multiple themes
• Basic analytics (clicks per link, traffic sources)
• Integrations with email platforms, e-commerce, and social profiles
• Commerce links for selling digital products

Pricing: Free tier with limited customization. Pro at $9/month.

Limitation: Less advanced monetization features compared to newer competitors.

Beacons — The All-in-One

Best for: Creators who want a full website replacement

Beacons positions itself as a creator operating system, not just a link page. Key features:

• AI-powered page builder that designs your page based on your existing content
• Built-in email marketing with newsletter creation and subscriber management
• Digital product sales (courses, downloads, consultations)
• Media kit generator that pulls your analytics automatically
• Brand outreach tools for pitching partnerships

Pricing: Free tier with Beacons branding. Creator Pro at $10/month.

Standout: The free tier is the most generous in the category.

Stan Store — The Revenue Machine

Best for: Creators focused on selling digital products and services

Stan Store is built specifically for creator commerce:

• Sell digital products, courses, coaching sessions, and memberships directly from your link page
• Built-in checkout with Apple Pay and Google Pay
• Email capture and automated sequences
• Affiliate program management
• Calendar booking for consultations and coaching

Pricing: $29/month (no free tier). The higher price reflects the commerce-first positioning.

Standout: Highest conversion rates for product sales due to optimized checkout flow.

Koji — The Interactive Option

Best for: Creators who want unique, interactive experiences

Koji takes a different approach with interactive "apps" that live on your link page — polls, Q&As, countdowns, shoppable galleries, and gamified elements. It is the most visually distinctive option but requires more setup time.

Pricing: Free to use; Koji takes a small percentage of transactions.

How to Choose

Match the tool to your primary goal:

• Just need links: Linktree (free tier is sufficient for most creators starting out)
• Want an all-in-one platform: Beacons (best free tier, plus email marketing and media kit)
• Selling products is your priority: Stan Store (highest commerce conversion rates)
• Want something unique: Koji (interactive elements that stand out)

The Bigger Picture

Whichever tool you choose, the most important thing is to actually use it strategically. Update your links regularly, place your highest-priority link at the top, use analytics to understand what your audience clicks on, and always include an email capture. Your link-in-bio page is often the only bridge between your social media audience and your owned channels — optimize it accordingly.