Engagement Rate Calculator

Calculate your engagement rate across Instagram, TikTok, YouTube, and Twitter/X. Compare your performance against industry benchmarks.

Select Platform

Enter your metrics below to calculate your engagement rate

Followers

Avg Likes

Avg Comments

How It Works

Formula

Engagement Rate = ((Likes + Comments + Shares) / Followers) x 100

Tips

Use averages from your last 10-20 posts for more accurate results
Engagement rates vary by platform, niche, and follower count
Nano and micro accounts typically have higher engagement rates
For YouTube, views are included as an engagement signal